Design & Dev Tools
For each Donorgraphics edition, I was given a four (4) page Word document containing the copy and donor data. The creative briefs included:
- RGB format / sized for Donorgraphics website
- Theme each annual edition based on trending data
- Graphically communicate the data using an appropriate chart
- Design section transitions to the overall narrative
- Avoid images and stick to vector art
2015 marked noticeable trends with device adoption and how donors chose to give based on the devices they own. The following year, generational shifts in donor behavior and the adoption of new giving platforms resulted in a significant trend that became a major highlight in the 2016 edition of Donorgraphics. Following changes in Washington, new trends in 2017 emerged as post-election responses by younger generations led to larger donations in support of at-risk institutions and liberties. To see my contributions (2015-2017) to this project at its source, please visit donorgraphics.com.