Kaleidoscope Marketing & Consulting is a metro Atlanta-based small business led by fundraising professional Lisa Smith. More information to come 🙂

BeltLine Rail Now is a grassroots citizen action group formed to advocate for transit on the Atlanta BeltLine. Begun in 2003 as a transit-oriented project, today no transit component exists. With $2.5 billion dollars available through taxes that funded More MARTA to spend on transit infrastructure, it was essential to make sure a fair portion… continue reading »

In 2017, congress passed new tax laws that would affect the benefits afforded to every day Americans that offer charitable donations to the missions they support. Understanding these changes required research and an effort to communicate how this affects donors and charities. One & All’s data and analytics team provided some of those answers and… continue reading »

Grizzard Communications Group, an Omnicom company, was a fundraising agency based in Atlanta GA. At the beginning of 2016, the company sought to refresh its branding as part of a larger effort to modernize its processes, services, and image within the industry. Working in tandem with the agency’s chief creative director, we delivered a fresh… continue reading »

Over the course of 3 years working at Grizzard Communications Group and then One & All, I was assigned to create direct mail, digital, and other print assets for The Salvation Army. Each of my professional contributions to these fundraising campaigns raised millions of dollars for their respective divisions and command locations. Below are samples… continue reading »

The Phoenix Rescue Mission is a charitable organization that offers a number of Christ-centered programs and services for struggling men, women, and children in the Phoenix, Arizona metro area. They primarily assist individual dealing with homelessness, drug addiction, and trauma. My efforts to help their fundraising efforts primarily focused on designing emails and digital media… continue reading »

Fred Hutchinson Cancer Research Center is a non-profit based in Seattle, WA. As an art director for Grizzard Communications Group, I was tasked with producing the digital assets that would contribute to the success of fundraising campaigns developed by our in-house digital strategists. Design work included emails, lightboxes, and digital advertising used for retargeting ads,… continue reading »

In 2014, I left the field of architecture with my sights on doing more meaningful work as a graphic designer.  Up to that point, I had three years of experience picking up freelance graphic work when time was available between my studies and internship work.  To help with build my portfolio and help with the… continue reading »