Grizzard Communications Group, an Omnicom company, was a fundraising agency based in Atlanta GA. At the beginning of 2016, the company sought to refresh its branding as part of a larger effort to modernize its processes, services, and image within the industry. Working in tandem with the agency’s chief creative director, we delivered a fresh visual identity system that also retains a few key details of the brand’s past. An additional two months were required to update the agency’s marketing assets to match the new style guide.
